The Business of Tourism

This paper is focused on the juggernaut tourism-centered projects taking place in the Kingdom of Saudi Arabia over the course of the next decade. Since 2016’s Saudi Vision, the Kingdom has divulged a series of programs to redistribute the weight of economic value on various sectors, having historically relied on oil production. 

One of the sectors receiving a massive lift is tourism, as it acts as a gear in the economic machine; rotating to move construction, mobility and jobs, among others. This is taking place in the form of both giga projects like NEOM and the Red Sea Project, and heritage-focused projects that highlight the Saudi identity. 

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